The Oldest Lesson in Markets: From 17th Century Amsterdam to the Modern Family
17th Century Amsterdam: The Birth of the Stock Market In 1688, Joseph de la Vega published Confusion de Confusiones, widely considered the first book on stock trading and the stock market. Written in Amsterdam, the new financial frontier of early capitalism, de la Vega captured the chaotic emergence of a new phenomenon: the regular trading of corporate shares on a secondary market. The Amsterdam Stock Exchange had developed shortly after the founding of the Dutch East India Company, or VOC (Vereenigde Oostindische Compagnie), in 1602, when shares of one of the world’s first joint-stock companies began trading among investors. What is most striking about de la Vega’s description of the early Amsterdam stock exchange is not how primitive it was, but how similar it was to today’s public markets. These were not simple merchants exchanging paper certificates among one another; they were financially sophisticated traders already speculating on price movements, employing options-like co...